ProSales Marketing

High customer traffic and low costs are both factors in favor of using bank machines as direct marketing tools. ProSales Marketing is a solution that can be used in international scenarios for direct marketing activities through electronic delivery channels.

ProSales Marketing integrates existing CRM data in campaign management. This enables personalized bank advertisements, sales surveys and advertising for multiple third-party organizations on bank customer devices. ProSales Marketing delivers customer reactions to campaign management and to the CRM system.

This closes the marketing loop and ensures that customer potential is fully exploited. In this way, banks achieve targeted customer address with lower campaign costs, and can therefore raise the frequency of consulting and cross-selling activities in the branch.

Highlights:

The international solution opens up the possibilities offered by the most frequently used bank channels for personalized customer address. Advantages and benefits:

• Individualized customer contact
• Utilizes high customer traffic
• Time to market
• Maximum reach at minimum cost
• Improved acquisition of new clients

Details:

ProSales Marketing handles part of the marketing loop, namely campaign management and sales contacts.
Campaign management is an application on an application server, which also serves as data and Web server for bank customer terminals. The server is the link between a bank’s CRM system and its ATM network, and therefore imports data from a CRM system and exports feedback from the customers it addresses. Bank staff manage all the parameters in a campaign, including time, target customers, target systems, locations and content (text, graphics). The system provides multi-organization support.

The dialog on the self-service machine in online banking addresses customers by name and contains specific up-to-date information (offer, survey, third-party ad). Customers use the soft keys to respond, with their feedback being sent via the server straight to the CRM system. Customer address can take place at several points during a bank transaction.

Servers and terminals are linked via TCP/IP; presentation of the customer dialog on the terminal is handled on a Web browser, which downloads HTML pages from the server. This Web-enabling technology provides optimal support for the multichannel concept.

Deploying these solution components is always linked to an integration project, which is largely used to integrate data and customize terminals. These services are part of the solution offering.